Post by account_disabled on Jan 7, 2024 22:42:28 GMT -5
When we have an empty stomach, we inevitably become more clumsy. And God helps us study, concentrate on work and also keep our attention behind the wheel. For this reason, the German car rental company Sixt and Burger King have decided to join forces to prevent the loud grunts uttered by abdomens empty of food from diverting the attention of those sitting behind the wheel. The central axis of the new and comic campaign developed together by Sixt and Burger King in Germany is a fictitious device for the car that is capable of detecting when hunger strikes and the driver is susceptible, therefore, to losing concentration behind the wheel.
According to a study carried out by Sixt and Burger King in Germany, 37% of drivers actually complain of a lack of concentration behind the wheel when they are hungry. If you do not see the embedded video Phone Number List correctly, click here Meanwhile, and while the crazy gadget developed by both brands becomes a reality, Burger King and Sixt have set out to eradicate hunger behind the wheel through juicy offers sent to drivers via mobile phone. Those who rent a vehicle through the Sixt app will receive a discount code to fill their bellies at Burger King.
The video that shows the new and fun Sixt and Burger King campaign is signed by the German agency Grabarz & Partner. “In both product development and marketing, Sixt always has the focus on the customer ,” emphasizes Robin Ruschke, Senior Vice President Global Brand Strategy & Communications at Sixt. "For Burger King, a roaring stomach behind the wheel is a real sin," says Danny Wilming, Head of Brand at Burger King in Germany. "Thanks to our new gadget, the streets will be not only safer but also less appetizing," he adds.
According to a study carried out by Sixt and Burger King in Germany, 37% of drivers actually complain of a lack of concentration behind the wheel when they are hungry. If you do not see the embedded video Phone Number List correctly, click here Meanwhile, and while the crazy gadget developed by both brands becomes a reality, Burger King and Sixt have set out to eradicate hunger behind the wheel through juicy offers sent to drivers via mobile phone. Those who rent a vehicle through the Sixt app will receive a discount code to fill their bellies at Burger King.
The video that shows the new and fun Sixt and Burger King campaign is signed by the German agency Grabarz & Partner. “In both product development and marketing, Sixt always has the focus on the customer ,” emphasizes Robin Ruschke, Senior Vice President Global Brand Strategy & Communications at Sixt. "For Burger King, a roaring stomach behind the wheel is a real sin," says Danny Wilming, Head of Brand at Burger King in Germany. "Thanks to our new gadget, the streets will be not only safer but also less appetizing," he adds.